A passionate entrepreneur, creative thinker, and tireless innovator with over two decades of expertise in business development, specializing in the food and beverage sectors.
Let's start with the basics. What inspired you to create fruit-based melting supplements?
Ami: The inspiration stemmed from a desire to provide a delicious and nutritious option, particularly for my children. After observing various solutions in the market, ranging from palatable to challenging to swallow, I felt compelled to create something that not only tasted great but also offered comprehensive nutrients. This commitment to healthier alternatives aligns with the global trend towards improved healthcare and wellbeing.
Melt & Jet bites are more than just tasty. What is the story behind them?
Ami: The genesis of Melt & Jet bites is deeply personal. It all began when a close friend faced the daunting challenge of managing vitamin intake post-bariatric surgery. Unable to swallow traditional supplements, we embarked on a journey to develop a solution tailored to his needs. Collaborating with a friend skilled in freeze-drying technology, we crafted a mango jet packed with essential vitamins. Witnessing its success in aiding post-surgery recovery sparked the realization of its broader potential. We seized the opportunity to patent this innovative carrier, laying the foundation for Melt & Jet.
Is B2B your primary focus?
Ami: Indeed, B2B is a core aspect of our strategy. Our technology offers undeniable benefits that resonate strongly with nutrient companies. By prioritizing B2B partnerships, we empower these companies to seamlessly integrate our solution into their product offerings, thereby facilitating wider consumer access.
Your technique is revolutionary. Do you anticipate a new supplement system?
Ami: Absolutely. The introduction of JETS heralds a paradigm shift in the supplement landscape. This innovative category not only expands market horizons but also revolutionizes the consumer experience. With consumers increasingly prioritizing quality, health-conscious options devoid of added sugars and unnecessary additives, JETS emerge as the ideal solution. The stage is set for a transformative evolution in the supplement industry, and we're proud to be at the forefront of this movement.
